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Walmart Creative Video

Upload an existing video and brand logo, and the platform validates it against Walmart's technical specs and packages it into the required Walmart video ad units.

@screenshot/of the full Walmart Creative Video editor — uploaded video preview on the left, validation results panel (pass/fail checks for resolution, codec, duration, letterboxing, black frames) in the middle, and the three packaged ad units (Check-in / Brandbox Desktop / Brandbox App) on the right

How It Works​

Upload an existing video and your brand logo. The platform validates your video against Walmart's technical specs (format, resolution, codec, duration, letterboxing, black frames) and creates three ad-unit formats: Check-in Video, Brandbox Desktop Video, and Brandbox App Video. The video itself is not AI-generated or modified.

How to Use​

Step 1: Connect your Walmart account​

Same one-time setup as image creatives.

Accepts MP4 and MOV (max 500 MB). Logo in PNG or JPEG. Optionally fill in headline, subhead, and CTA during creation.

Step 3: Wait for validation​

The platform inspects your video automatically. If it fails, you'll see each issue with expected vs. actual values.

Step 4: Edit your creative​

Use the tool panel (Video, Text, Logo) to update fields. Click individual ad units to override text per placement.

Step 5: Preview and submit​

Check the readiness checklist, then submit. Upload and approval takes 7 to 13 minutes. Track status and reviewer feedback in the platform.

Video Specs​

  • Aspect ratio: 16:9
  • Format: MP4 or MOV
  • Duration: 5 to 30 seconds
  • Size: 500 MB max
  • Resolution: 1920×1080 to 3840×2160
  • Captions: required for spoken word

Best Practices​

  • Show your product in the first 3 seconds.
  • Optimize for muted playback. Videos play on mute by default.
  • End with your brand logo for seamless looping.
  • Keep text readable on mobile.
  • Subheads must end with ., !, ?, or *.
  • Video CTAs max at 12 characters (shorter than image's 16).